Executive Branding.
SEO Power.
AcquireTech Reimagined.
Built a professional, SEO-optimized WordPress website to boost AcquireTech’s brand authority and conversion rates.
The Challenge
When AI Content Undermines Trust
Problem
- AcquireTech’s previous website had flat, AI-generated content with no clear brand voice,
- weak SEO structure,
- and messaging that didn’t reflect their high-end expertise in executive headhunting.
Before
Pain Points
- Potential clients struggled to trust the brand online
- — the site lacked clarity,
- professional appeal,
- and failed to convert visitors into leads.
Business Goals
Build a modern WordPress website that:
- Positions AcquireTech as a trusted authority in executive headhunting
- Improves SEO visibility for key search terms
- Increases inquiries through clear, benefit-driven messaging
My Role
Solo WordPress Developer and Content Strategist
Key Contributions:
- Designed and developed a custom WordPress site
- Rewrote content to match AcquireTech’s brand voice and SEO goals
- Optimized media (images, videos) for fast, accessible performance
- Implemented SEO tools (Yoast SEO) and technical best practices (301 redirects)
Toolkit:
- Figma – Wireframed psychology-backed layouts
- WordPress – Custom design, Gutenberg blocks
- HTML/CSS – Hand-coded responsive interfaces
- UX Principles – Clear information architecture, intuitive navigation, conversion-focused design, user-centered content flow, and accessibility enhancements.
- Strategic AI Prompting – Transformed robotic text into human-centric copy
- Yoast SEO – Keyword optimization + readability checks
- WebP/301 Redirects – Zero broken links, fast-loading media
Process Deep Dive
How Psychology Shaped Every Decision
Research & Strategy
- Audited content for engagement gaps and SEO weaknesses
- Conducted a stakeholder interview to refine brand messaging
- Targeted “executive headhunting” keywords (excluded generic terms)
- Structured site for clarity: About, Industries, Blog, Contact
- Designed homepage for lead generation with clear value proposition
Content Revamp
- Rewrote copy to be human, engaging, and benefit-driven
- Naturally embedded SEO keywords in headers & body text
- Crafted high-impact CTAs (“Start Your Journey Today”)
- Highlighted unique value in “Why Choose Us?” section
Development
- Built fully responsive WordPress site (mobile/desktop optimized)Rewrote copy to be human, engaging, and benefit-driven
- Created modern, action-driven homepage layout
- Optimized media (WebP, compression) for fast loading
- Implemented 301 redirects for seamless migration
- Configured Yoast SEO for metadata & keyword tracking
Results
What Was Achieved
What I Achieved
- 0 broken links post-transition, preserving SEO equity
- Fully maintainable WordPress site with conversion-focused UX
- SEO-optimized, high-quality content live at launch
- Stronger, more authoritative brand presence through strategic copy and design
After
Qualitative Wins
- Clearer value proposition resonates with executive clients
- Benefit-driven copy like “Permanent Hires, Lasting Impact” immediately builds trust
- Prominent CTAs (“Let’s Talk!”) placed strategically to boost user engagement
Limitations Acknowledgement
As this was a one-off project without ongoing analytics access, quantitative KPIs (traffic increases, conversions) aren’t available.
Lessons Learned
Reflections for Future Growth
Wireframes ≠ Wow Factor
Spent days perfecting Figma mockups—client approved in 5 minutes. Now I match fidelity to the actual need.
Theme Shopping is a Trap
Wasted time demoing themes. Lesson: Basic starter theme + custom code = faster and cleaner.
Tracking is a Blind Spot
Realized too late: I need to learn proper analytics setup. Next time: Google Tag Manager from Day 1.
Comfort in the Discomfort
Felt out of my depth daily. Shipped anyway. Realized: Growth happens in the ‘I don’t know yet’ phase.
The Forgotten Footer
Spent weeks perfecting headers and CTAs… only to realize the footer deserved love too. Now I design top-to-bottom intentionally.